In the past several decades, we have seen a rapid change in health & fitness prioritization. The average gym-goer is sacrificing true health/performance and suffering injuries to achieve a superficial appearance of health or an arbitrary number on a scale, ignoring what really matters: WHAT IS ON THE INSIDE
The NF1 Measure What Matters Initiative was developed to educate health & fitness professionals, as well as their clients, avoid crude and outdated assessments that often lead to discouragement and injuries.